Seeing a NB ADS* ADS COST ON NE charge on your statement?

Common ways NB ADS ADS COST ON NE* charges might appear on your statement

NB ADS ADS COST ON NE*

What is NB ADS* ADS COST ON NE?

A charge with the descriptor “NB ADS* ADS COST ON NE” appears to reference “ADS” and “ADS COST,” which suggests an advertising-spend or ad-campaign cost. The “NB ADS” prefix could stand for “North/Broad Ads”, “New Business Ads”, or “NB Ads” as a merchant shorthand. The “ON NE” could refer to a region (“NE” e.g., Nebraska or Northeast) or part of the billing entity name.
Because I was unable to locate a publicly-documented merchant by this exact name, if you see this descriptor you should check:

Whether you (or your business) ran a paid ad campaign around the date of the charge
Whether your bank or card is linked to an ad network or marketing platform that uses a different name publicly but a billing descriptor like this
Whether your bank statement allows you to click through or get more details (merchant name, location, invoice) for the charge

Common causes for NB ADS ADS COST ON NE* charges

Payment for an advertising campaign (digital or offline) through a platform or agency; the descriptor suggests “ADS COST” which is often how ad spend is noted in billing.
Billing for ad impressions, clicks or campaign management services with regional identification (e.g., “NE” could indicate region or entity name).
A business-account charge rather than a consumer purchase; you may see this if you manage ads, run promotions, or are billed for marketing services.
An unrecognized charge if you didn’t knowingly authorize the ad spend; in that case, this could indicate a forgotten campaign, an auto-renewal, or potentially misuse of your payment method by someone else.

Decoding NB ADS* ADS COST ON NE charge tags

NB ADS is likely the merchant name or internal code for the ad service/agency.
ADS COST indicates the nature of the charge is advertising cost/spend, as opposed to product purchase.
ON NE could refer to a location, region (NE = Northeast or Nebraska), or part of the billing entity’s name.
If you see a small-dollar amount or “pending” descriptor around the date, it may relate to ad spend threshold billing rather than a one-time retail purchase.
Because this descriptor isn’t clearly documented online, you should cross-check with your ad-platform invoices or bank’s merchant detail lookup.