Divine’s De-Engineered Financial System, Powered by Slash

Divine has become one of the most active e-commerce communities online, serving as a place where thousands of sellers learn to source inventory, run stores, and scale real businesses. As the community grew and absorbed new groups like Strike Access, the financial side of the operation became increasingly layered. Transactions came from different programs, different revenue streams, and different corners of the community. What had worked early on didn’t translate well once the community hit real scale.

“I had a weird cocktail of a million different things. I over-engineered a financial system.”

For years, co-founder Casey Woodard managed all of this through a patchwork of spreadsheets, tools, and workarounds. It was functional in the early days, but growth made its flaws obvious. Charges blurred across pay periods, duplicate transactions were hard to verify, and the team constantly had to cross-check information just to understand what was happening.

Fortunately for Divine, Casey switched to Slash.

A Clearer View of the Business

Slash didn’t introduce a new workflow so much as it made Divine’s existing one visible. With everything consolidated into a single dashboard, the team could finally see where money was going, when it was moving, and how different parts of the community were performing.

“Slash gave me a centralized dashboard to control our spending and see all our analytics — what’s going where, when.”

One change that had an immediate impact was cashback. That extra capital is significant for Divine: it reinvests constantly to source products, run ads, and build community resources. Cashback becomes meaningful in that kind of model.¹

“The cashback is better than anything I’ve seen anywhere. Every dollar we spend earns 2% we can reinvest into the business.”

Slash also gave the team the kind of financial clarity that spreadsheets could no longer provide at scale. With thousands of transactions moving through the business, accuracy mattered.

“It’s given us way greater control over our data. If we have the wrong data, we’re going to think we’re going somewhere and end up in a different location.”

Scaling With the Community

What stands out most to Casey is how naturally Slash has grown with them. Divine didn’t need a financial tool that made them rethink their operations; they needed one that matched the reality of how they already worked.

“Slash has scaled with where the business is going — which has been up.”

Today, Divine continues helping thousands of ecommerce sellers build and expand their stores, and Slash provides the financial structure that supports that momentum. The partnership gives Divine a clean, reliable foundation for a business built on constant movement and constant growth.